Blackline performance
Website, branding and advertising for car modification company
It started with a rebrand
Reflex worked alongside Gavin Black to name and brand Blackline Performance after he acquired an existing car performance, supply and fitting business. With the new brand Gavin required something which would connect with his target audience while reflecting the quality of products and service offered.
BEHIND THE SCENES
Blackline Performance work from commercial premises based on the outskirts of Lisburn. We felt it was important to show this as it gives Blackline’s customers peace of mind that the work is being carried out to a high level of professionalism. Our in house photographer visited their workshop and documented a day in the life of the business, capturing images of the building, the staff at work and some of the cars they’ve worked on.
NO INFORMATION BLACKOUTS
The automotive industry attracts a wide range of people of various ages and technical abilities therefore it was important that the website was accessible for all. A standards compliant, responsive design means that Blackline Performance can be used at a range of sizes on different devices with ease.
MAPPING TWO SYSTEMS
Blackline are a reseller for Celtic Tuning’s popular engine ECU remaps. With new maps being added on a regular basis to Celtic Tuning’s already extensive database, we used API integration to provide Blackline’s customers with up to date information on what can be achieved with their car. Just enter your registration and go!
A ONE STOP SHOP
At Reflex Studios we can provide a one stop shop for all your design needs. Along with the website, Blackline Performance also needed a range of marketing material, from business cards and flyers to shop front banners and artwork for their pop up trade stand which they take to shows across the country.
Services Used - Web Design (UX)// Content Management// Bespoke Development// Branding & Graphic//
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